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Apple
Computers - U.K.
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Apple Laptops/Notebooks
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About Apple
Computer Company:
Apple Inc. (NASDAQ: AAPL, LSE: ACP,
FWB: APC) is an American consumer
electronics multinational
corporation. Headquartered in
Cupertino, California, Apple
develops, sells, and supports a
series of personal computers,
portable media players, computer
software, and computer hardware
accessories. The company's
best-known products include the
Mac line of personal computers,
its Mac OS X operating system, and
the iPod line of portable media
players. For the iPod and its
related iTunes software, Apple
sells audiobooks, games, music,
music videos, TV shows, and movies
in its online iTunes Store.
The company was known as Apple
Computer, Inc. for its first 30
years of existence, but dropped
"Computer" from its corporate name
on January 9, 2007. The name
change, which followed Apple's
announcement of its new iPhone
smartphone and Apple TV digital
video system, is representative of
the company's ongoing expansion
into the consumer electronics
market in addition to its
traditional focus on personal
computers.
For a variety of reasons, ranging
from its philosophy of
comprehensive aesthetic design to
its countercultural, even indie
roots, as well as their
advertising campaigns, Apple has
engendered a distinct reputation
in the consumer electronics
industry and has cultivated a
customer base that is unusually
devoted to the company and its
brand. |
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