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ALienware
Computers - UK
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Alienware Laptops/Notebooks
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Alienware Desktops
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Alienware Computers Company Information:
Alienware has
rapidly developed into the leading manufacturer of
high-performance desktops, notebooks, professional workstations,
and media center systems. Consumers requiring the latest
innovations, cutting-edge designs, and award-winning customer
support turn to Alienware to meet their demands. Already a
powerful force in the gaming industry, Alienware has emerged as a
strong presence in a diverse set of markets including the home and
home office, creative professional, home entertainment, business,
gaming
and government industries.
Alienware offers unique and award-winning products that
incorporate state-of-the-art components, innovative engineering,
and unprecedented customer service to deliver the ultimate in
performance and style.
Alienware has earned an unparalleled reputation by creating
best-of-breed products that offer superb, uncompromising quality.
Widely recognized as faster, more powerful, and more innovative
than competing machines, Alienware systems consistently win awards
from publications such as the New York Times, Home Theater, PC
Gamer, Computer Shopper, PC World, and more. With an unwavering
passion to build the world’s most powerful computers, Alienware
will continue to set the high-performance standard.
Founded:
In 1996 by avid gamers and spirited entrepreneurs Nelson
Gonzalez and Alex Aguila, Alienware is an American computer hardware company and a
wholly-owned subsidiary of Dell Computer Corporation. It has a
reputation for offering the latest technologies for desktops and
laptops that are specialized for video editing, audio editing, and
especially gaming. The company is based in Miami, Florida, and was
founded in 1995 by its current CEO, Nelson Gonzalez, and COO, Alex
Aguila.
Alienware operates in: Australia, Austria, Belgium, Canada,
Denmark, France, Germany, Ireland, Italy, Netherlands, EU,
Portugal, rest of the world, Sweden, Switzerland, UK and United
States.
History:
Established in 1996, Alienware manufactures high-performance
desktop, notebook, media center, and professional systems.
Operating under the tagline of “build it as if it were your own,”
Alienware has earned numerous awards for excellence and has become
a respected brand name worldwide with systems available direct
within the United States, Europe, Australia, and New Zealand.
According to employees, the Alienware name was chosen because of
the founders' fondness for the hit television series The X-Files,
hence the theme to their products, with names such as Grey and
Area-51. Alienware was originally established to tap a niche in
the high performance game market, which back then was not on the
radar of the major PC manufacturers such as Dell. Since high-end
game hardware was not widely distributed, the company's founders
formed an OEM that sold personal computers with the highest
performing hardware and settings according to benchmarks.
Operations:
As of FY 2005, Alienware brought in upwards of $170 million USD in
annual sales, while trimming expenses to aid an international
expansion initiative launched in 2003 to maintain a presence in
Australia, Canada, France, Germany, United Kingdom and Costa Rica.
In 2002, Alienware distributed their systems through Best Buy and
CompUSA at retail locations. Because of complications with that
method of distribution, Alienware decided to better service the
customer via direct sales and have since eschewed such an indirect
retail presence. Alienware has had a call center in Costa Rica to
handle all sales and support calls for a number of years.
Competitors:
Alienware has traditionally competed with companies such as Falcon
Northwest, Velocity Micro and VoodooPC which is now part of Dell's
biggest competitor, Hewlett-Packard. Alienware also formerly
competed against Dell XPS gaming systems which they considered
their biggest rival before their acquisition.
Products:
Alienware manufactures high-performance desktops, notebooks, media
centers, and professional systems. Alienware systems include
hardware from Intel, AMD, Nvidia, Creative and many more high-end
vendors. Alienware's most famous series of desktops are the Aurora
and Area-51 lines; Alienware also sells high-end laptops to which
their most famous is the Area-51m. Recently Alienware launched a
luxury system line branded with the name ALX, this line has grown
into their mobile line as well. |
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USA
Australia
New Zealand
